Coca-Cola is one of the most recognized brands in the world. Since 1886, the company has been able to stay top of mind when anyone thinks of soda. That's a huge accomplishment. I believe that any company would want that type of branding success. Even though the company has been targeted by other soda companies, Coke has consistently been the brand that consumers think of most.
Choosing a name, logo, and branding message is essential in today's business environment. It is something that companies and startups should really give a lot of thought to. You don't want to create branding that goes against your companies goals and objectives. You want your company's brand to complement your company's mission statement and goals. You want a clear and consistent message so that your company can stand out from the competition.
There are many resources available to teach entrepreneurs and business people the basics in terms of branding. Inc Magazine has a section on it's website that features articles that deal directly with the subject. Check it out here:
In addition, do a Google search for branding and learn more about this very important aspect of your business. It could mean the difference between your business' success or failure.
Take charge, and get the education that you need to win!
Yours in success,
Stephen Wicks, CEO / Designer
Stephen Wicks Internet Development Company