​In today’s fast-paced business environment, efficiency and personalization are key to staying ahead of the competition. Stephen Wicks Internet Development Ccompany offers a suite of advanced features designed to automate and optimize your marketing efforts, driving significant growth for your business. Let's explore three powerful tools within the platform: Custom Workflows, Triggers and Actions, and AI for Personalization.

Create Custom Workflows

Imagine freeing up hours of your week by automating repetitive tasks. Our Custom Workflows capability allow you to do just that. Here’s how this feature can enhance your business:

• Automate Follow-Up Emails: Never miss a follow-up opportunity. Set up workflows to automatically send emails after a customer interaction, keeping your leads engaged without manual effort.
• Appointment Reminders: Reduce no-shows and last-minute cancellations by automating appointment reminders. Your customers will receive timely notifications, ensuring they remember their commitments.
• Lead Nurturing Sequences: Guide your leads through the sales funnel with automated nurturing sequences. Send targeted content at each stage of the buyer’s journey, converting prospects into loyal customers.

By automating these tasks, you can focus on strategic initiatives and creative projects, driving more value for your business.

Use Triggers and Actions

The Triggers and Actions feature in our software allows you to set up automation based on user behavior. This powerful tool can significantly enhance your marketing efficiency:

• Behavior-Based Triggers: Respond to user actions in real-time. For instance, set a trigger for when a potential customer submits a form on your website, prompting an immediate follow-up email.
• Automate Specific Actions: Once a trigger is activated, automate the next steps. This could include adding the user to a specific email campaign, notifying your sales team, or updating your CRM.
• Streamline Your Processes: With triggers and actions, your workflows become seamless. You’ll save time and ensure consistent communication with your audience, enhancing the overall customer experience.

Leverage AI for Personalization

In the age of information overload, personalized communication is crucial. Our software leverages AI for Personalization, enabling you to connect with your audience on a deeper level:

• Send Personalized Messages: Use AI to analyze customer data and send personalized messages at the optimal time. This increases the chances of engagement and conversion.
• Enhance Customer Engagement: By delivering relevant content based on user preferences and behavior, you can create a more engaging customer journey.
• Optimize Marketing Campaigns: AI-powered insights help you understand what resonates with your audience. Continuously refine your campaigns to maximize impact and ROI.

Personalization not only improves customer satisfaction but also fosters loyalty, leading to long-term business growth.

Conclusion:

Embracing  advanced artificial intelligence features—Custom Workflows, Triggers and Actions, and AI for Personalization—can transform your marketing strategy. By automating repetitive tasks, responding to user behavior in real-time, and delivering personalized experiences, you’ll drive efficiency, engagement, and growth.

Ready to take your business to the next level? Start leveraging software from Stephen Wicks Internet Development Company today and see the difference it can make. 

We are located in Atlanta, GA metro area, but we service small business clients across the U.S.

For more tips and insights on maximizing your marketing efforts, stay tuned to our blog!

We are thrilled to express our gratitude to all our new customers who recently signed up for our Spring Up Web Design Package! Your trust and support mean the world to us. Thank you for choosing us to elevate your online presence.

Our team has been working tirelessly to ensure that each of your websites is not only visually appealing but also optimized for success. We are excited about the potential that lies ahead for your businesses with the help of our services.

 If you have any feedback or need further assistance with your website, please do not hesitate to reach out to us. We are here to support you every step of the way and help you achieve your online goals.

#WebDesign #SpringUpPackage #OnlinePresence #ThankYou #CustomerAppreciation

Web design and development is a crucial aspect of creating a successful website. A well-designed website not only improves user experience but also drives more traffic and increases conversion rates. Here are some of the best website design practices to consider:

Mobile-First Design:
With the rise of mobile device usage, it's essential to make sure your website is optimized for mobile users. A mobile-first design approach ensures that your website is easily accessible and user-friendly on all devices.

Simple and Clean Layout:
A straightforward and clean layout helps users navigate your website and find the information they need. A clear structure and logical hierarchy of information is important for a user-friendly website.

User-Centered Design:
Designing with the user in mind is crucial for creating a successful website. Consider the user's needs, goals, and behaviors when designing the website.

High-Quality Content:
High-quality content is key to engaging and retaining visitors on your website. Ensure the content on your website is well-written, relevant, and up-to-date.

Fast Loading Speed:
A fast-loading website is crucial for a good user experience. A slow website can result in high bounce rates and lower conversion rates, so it's important to optimize your website design for fast loading speeds.

Strong Call-to-Action:
A clear and noticeable call-to-action (CTA) is an essential part of any website. It should encourage visitors to take action, such as making a purchase or signing up for a newsletter.

By following these best website design practices in 2023, you can create a website that is both visually appealing and user-friendly, leading to a better user experience and increased conversion rates.

Stephen Wicks Internet Development Company is an Atlanta Georgia based web design and digital marketing firm with clients across the entire United States.  Please feel free to reach out to us if you are in need of a modern website designed to grow your business.

Did you know that January is National Hobby Month?  Do you have a hobby?  My hobby is photography and videography.  My hobby actually turned into a service that we offer via my company. 

Many people don't realize that a hobby can transfer into a marketable skill that can be monetized.

Of course, not all hobbies need to become money makers, but in today's world, it never hurts to have additional skills that you can use to earn income.

​I've included some of my favorite shots I've taken over the years in the post.

If you have a hobby share it in the comments and let the world know your passion.

Stephen

We are proud to help Country Lake HOA use their website to keep their residents informed and connected during Georgia's shelter in place order for COVID-19.  Today we created a video for one of their latest initiatives.  

​The Country Lake Social Distancing Front Yard Social is an event created by the HOA's board.  During the event, they are asking that residents come out on their front lawns and set up tables, chairs, grills, music, and more.  Their goals was to have a community event while still practicing social distancing as a neighborhood.

In addition to creating a video commercial for the event, we updated sections of their website that we designed and maintain for them.  The commercial airs on "Country Lake TV."  This is an online TV channel that we created for their community.  The channel keeps their residents informed about different news and events concerning their neighborhood.

It's forward thinking like this that will keep our society moving forward in spite of the challenges that present themselves.

We are proud to call them clients.  

Congrats Country Lake!

Stephen
​Stephen Wicks Internet Development Company

Here is the online channel that we created for Country Lake HOA.

Learn more about Country Lake:
www.countrylakehoa.com

We were proud to be selected as the official photographer / videographer for the YALI 2019 experience at the Allen Entrepreneurial Institute.  The weekend of events were held July 19-21, 2019. 

The program brings in the top young business leaders from the continent of Africa to learn from American business leaders.  We loved covering the weekend and have tons of content for the Institute.  Here are a few photos.

We are very proud to announce that our client, The Brian Jordan Foundation, has announced it's 2019 scholarship awardees.

The announcement was made by Mr. Jordan himself at a recent Atlanta Braves baseball game.

We are super proud to have them as a client.

Learn more by visiting their website at :  https://www.brianjordanfoundation.com

Blog Post: Stephen Wicks

Have you ever heard of someone who lost control of their website?  Maybe you have or maybe it was even you who had this happen.  It is a very common phenomenon that happens to business owners every day.   Even though it happens a lot, this tragedy can actually be avoided if you know a few things upfront before getting your website designed.  In this blog post, we will give you 3 tips to prevent this from happening to you.

Usually, a person who decides to get a website designed does one of two things.  1. Try to design it themselves or 2. Hire someone else to design it for them. 

There is nothing wrong with either option however; many people don't know the difference between having a "domain name" and a "website."  You can have a website and not have a domain name and you can have a domain name and not have a website.  It sounds confusing but let me break down the differences.

What Is A Domain?
A domain name is the set of letters or numbers that come after http://www  in your browser... such as www.StephenWicks.com . It is the address that directs people to where your website is being hosted. 

In actuality, the website StephenWicks.com is located on the internet at an address that consists of a set of numbers that's recognized by your computer. 

Most people will not be able to remember all of those numbers that represent our website's address.
​
So instead of having to remember and type in many numbers, you can simply type StephenWicks.com and you'll find my website.  That's why domain names are so important.

What Is A Website?
A website is everything that you see when you go to a domain name.  This can be pictures, text, video, audio, documents, or whatever digital files the site's owner wants you to see.

The "website" is what people will "see" when they go to the "domain name address."

Do You See The Difference?
A domain name is seperate from the website.  I could own StephenWicks.com and NOT have a website.  StephenWicks.com is only the address of the website.

You Need Both A Domain Name AND A Website
So I hope you now understand that you need both a domain name AND a website in order to have a website that can hold the information that you may want clients or customers to see.

Most people don't understand the difference and when they let someone develop a website for them, they don't make sure that they "own" or have control of the domain or the hosted website files.

This means that the designer can theoretically register the domain in their own name and leave you out of the registration process.  You will not actually have control of the domain address at all.  This means that you can not truly make any changes with your website without your designer's permission.

The bottom line is that it's a common problem that people fall out of love with their designers and often lose control of their domain names and their websites.  This is terrible because if you lose control, many times you will have to start all over with a different domain name and / or website.  This may confuse your customers and be costly for you.

If you have any questions about this process you can contact us at Stephen Wicks Internet Development Company and we can give you a free initial consultation.

Building a website is a great experience when you know what common pitfalls to avoid.  So don't fret, get busy building your dream project!

Stephen Wicks
Email: [email protected] 
Phone: ​(678) 999-7945

Blog Post - Stephen Wicks

We are proud to announce that we will be putting on a coding and technology Bootcamp for kids in January 2019.  The event will be held at the AEI Startup Factory in Stonecrest, Georgia.  Other specific details will be released soon.

It's very important that we expose our kids to the technologies of the future so that they can be competitive.  

If you're interested in learning more, email Stephen at [email protected]

Blog Post - Stephen Wicks

Okay.  So I know that many of you believe that having an android or ios app available for download is "cool."  Many of you think that it would raise the profile of your business if you had a way to communicate with your customers via their cell phones.  It would be nice if they could just click on the icon located on their phone's screen and get directly to your app.

If you're one of those people, I have some shocking news for you.  There is practically no reason for any of you to ever have to create a native app for your business.  It's the end of 2018 and as you know things change rapidly in the tech world.  There used to be just two options: build a mobile website, or build an app.  Both of those had it's pros and cons.  It really depended on the needs of your business.

Native apps offered the best experience and offline interactivity, but due to development costs and terrible engagement rates (especially for small business apps), they weren’t always worth the investment. Apps were also subjected to the rules, regulations, and whims of fickle, temperamental app stores. 

​The mobile internet needed a breakthrough, and in 2015, it arrived with the birth of Progressive Web Apps (PWAs). Progressive Web Apps are already making their mark as the fastest, easiest, and best way to have a winning mobile experience. And they’re on track to become not just an option, but the top option for mobile internet engagement.

 PWAs can best be described as websites that behave like apps. If you imagine that an app and a website had a lovechild that inherited its parents’ best characteristics (and none of the worst), that would be exactly what a PWA is. From one parent (the website), the PWA inherits its easy discoverability (without having to be downloaded) and low maintenance upkeep; and from the other parent (the app), the PWA inherits its rich functionality, offline user interactivity, and engaging experience.

Like a website, a PWA is accessed directly from your web browser; and like an app, it can be installed on your mobile device’s home screen and send you notifications. Though PWAs have been around for a few years, they’re really starting to hit their stride now, so there’s no better time than now to take advantage of this new technology.

Our company has already used this technology to develop PWAs and they work very well.  They're fast.  Icons can be downloaded to the cell phone home screen just like a native app, they can be created in less time and for less money.  It's a win/win for businesses and the development team.

Have you ever heard of PWAs?  Leave a comment and let me know.

Stephen Wicks
Lead Designer / CEO
Stephen Wicks Internet Development Company
​[email protected]