Most start-up companies don't have money to hire someone to sell for them. Yes. In the early days of your business, it's up to you!
No one is responsible for selling your vision, products and or services but you. In fact, it may be your ability to communicate your vision to others that allows you the opportunity to get valuable resources in the beginning stages of your business. You may have to convince investors or potential partners on your ideas in order to get initial funding. Or, you may have to be your company's very first salesman, obtaining new clients or customers.
Many people feel that they "don't like sales." Well, that's just not going to cut it for entrepreneurs. Selling your ideas and vision is absolutely necessary in order for you to succeed.
After you're well established, or when you obtain suitable funding, you may be able to attract talented individuals to represent your brand. But, until that time, it's up to you to make it happen. So if you want to succeed, you'll get your sales and presentation game in order. Your business survival will depend on it.
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