Online advertising can help grow your business at a much more cost effective rate than print, tv, or radio. It is also very easy to track the effectiveness of advertising by connecting special code or landing pages to your links. You can determine exactly how well a particular advertisement is working. This is very important when trying to determine your ROI (Return on Investment.)
Stephen Wicks Internet Development company can create special picture or video advertisements that you can use on Facebook, Instagram, Twitter, LinkedIn, Google, BlackBusinessList.Com or any other popular website. These days, it is very easy to target your market and reach them online.
Long gone are the days where small businesses can't compete with larger ones. You simply have to be smart about how you use the tools available. If you want to learn more about how online ads can help your small business, please feel free to contact us for a free initial consultation.
Cheers and here's to a prosperous 2017,
Blog Post - Many business owners have websites that were designed more than a few years ago and have essentially become outdated. Unfortunately, even though they may have paid a small fortune a few years ago, they find that their websites are not up to date with the latest mobile technology.
StarTribune.com has published an article that deals with this phenomenon. I've included it in this post.
If you're not sure about YOUR website. Contact us for a FREE initial consultation. We'll get you on the right track. Don't lose sales! Success in business is hard enough without your website working against you!
Many business people start out accepting credit cards online and offline by using services like PayPal or Square. These services are very convenient and fairly easy to set up but should you continue to only use those services? There are many factors to consider. We will attempt to help you make that determination.
Whether you should get your own merchant account is really a question that should be answered on a case by case basis. If you have a relatively small business and don't do a lot in sales, you may want to keep PayPal or Square. If you don't do a lot of transactions but you do high ticket item sales then you may want to see how much you can save by having your own merchant account. Basically, the more sales volume you have the more you may want to process your own payments via a merchant account. There is also that fact that many consumers somehow get confused when using PayPal or Square and this may frustrate your potential customers. On more than a few occasions we have had to walk a client through a transaction over the phone. Yikes.
With all that being said, merchant accounts are not all equal. The rates that companies charge vary and you should get a few quotes before you sign on any dotted line. Yes. A merchant account comes with a contract so be prepared to make an informed decision before taking the leap.
Of course, we help businesses navigate these waters and we will help analyze your needs and give you a quote.
Learn more here: Credit Card Processing
Businesses that don't have websites optimized for mobile will pay dearly. Search engine giant, Google, has changed it's algorithms to prefer websites that are optimized for being viewed on cell phones. Cell phone use for internet browsing has grown tremendously within the last few years.
At Stephen Wicks Internet Development Company, all of our designs are optimized for mobile. We want are clients to have the best chance of succeeding and having a mobile website is a huge component of a winning strategy.
If you're not sure if your website is optimized, contact us and we'll help you access your website and we'll also check for SEO optimization.
Have a great week entrepreneurs!
Most start-up companies don't have money to hire someone to sell for them. Yes. In the early days of your business, it's up to you!
No one is responsible for selling your vision, products and or services but you. In fact, it may be your ability to communicate your vision to others that allows you the opportunity to get valuable resources in the beginning stages of your business. You may have to convince investors or potential partners on your ideas in order to get initial funding. Or, you may have to be your company's very first salesman, obtaining new clients or customers.
Many people feel that they "don't like sales." Well, that's just not going to cut it for entrepreneurs. Selling your ideas and vision is absolutely necessary in order for you to succeed.
After you're well established, or when you obtain suitable funding, you may be able to attract talented individuals to represent your brand. But, until that time, it's up to you to make it happen. So if you want to succeed, you'll get your sales and presentation game in order. Your business survival will depend on it.
Sales and Marketing Help - If you want access to business consultants that can assist you in developing your sales and marketing plan, CLICK HERE to learn more about GoSmallBiz. We recommend their services.
Business owners and managers must be visionaries. Period. They must be the type of people that can see the finish line and not be overly concerned with the obstacles that may be encountered along the way. The ability to see past obstacles and focus on the end result is the main thing that separates leaders from followers.
Of course obstacles shouldn't be ignored. You must be able to access the challenges that you will face in business and come up with strategies to overcome them. That's not the issue. The problem is that most people will see the obstacles and challenges in front of them and simply give up. They don't see those road blocks as opportunities. They simply can't or they are not willing to put in the work to solve temporary problems to experience the joy of success.
Leaders... lead. You must be laser focused on the end game. You have to see the finish line. In the picture in this article, many people will see the steps above and make a decision whether they want to actually take the time and energy to climb them. Leaders and visionaries, however, are only focused on the satisfaction of looking out into the magnificent view from the top of those stairs. They quickly see the steps as minor temporary discomfort on their way to get where they ultimately want to go.
While followers are still debating and contemplating.... a leader will already be at the top enjoying the triumphant view.
Stephen Wicks, Founder / Designer
Stephen Wicks Internet Development Company
Coca-Cola is one of the most recognized brands in the world. Since 1886, the company has been able to stay top of mind when anyone thinks of soda. That's a huge accomplishment. I believe that any company would want that type of branding success. Even though the company has been targeted by other soda companies, Coke has consistently been the brand that consumers think of most.
Choosing a name, logo, and branding message is essential in today's business environment. It is something that companies and startups should really give a lot of thought to. You don't want to create branding that goes against your companies goals and objectives. You want your company's brand to complement your company's mission statement and goals. You want a clear and consistent message so that your company can stand out from the competition.
There are many resources available to teach entrepreneurs and business people the basics in terms of branding. Inc Magazine has a section on it's website that features articles that deal directly with the subject. Check it out here:
In addition, do a Google search for branding and learn more about this very important aspect of your business. It could mean the difference between your business' success or failure.
Take charge, and get the education that you need to win!
Yours in success,
Stephen Wicks, CEO / Designer
Stephen Wicks Internet Development Company
Working just for the money is not the way to build a successful life or a successful business. It takes hard work, time, dedication, and commitment to build a business that will last. You'll have a better chance at success by doing what you love.
Stephen Wicks, CEO
Stephen Wicks Internet Development Company
Podcasts are a challenging form of marketing as they rely upon building a fan base through content that is both informative and interesting. These are sound recordings, so you don't have the benefit of showing pictures or allowing customers to read something at their leisurely pace. Instead, you and your company must develop an idea within the imagination of your listeners.