Business owners and managers must be visionaries.  Period.  They must be the type of people that can see the finish line and not be overly concerned with the obstacles that may be encountered along the way.  The ability to see past obstacles and focus on the end result is the main thing that separates leaders from followers.

Of course obstacles shouldn't be ignored.  You must be able to access the challenges that you will face in business and come up with strategies to overcome them.  That's not the issue.  The problem is that most people will see the obstacles and challenges in front of them and simply give up.  They don't see those road blocks as opportunities.  They simply can't or they are not willing to put in the work to solve temporary problems to experience the joy of success.

Leaders... lead.  You must be laser focused on the end game.  You have to see the finish line.  In the picture in this article, many people will see the steps above and make a decision whether they want to actually take the time and energy to climb them.  Leaders and visionaries, however, are only focused on the satisfaction of looking out into the magnificent view from the top of those stairs.  They quickly see the steps as minor temporary discomfort on their way to get where they ultimately want to go.  

While followers are still debating and contemplating.... a leader will already be at the top enjoying the triumphant view.

Blog Post
Stephen Wicks, Founder / Designer
Stephen Wicks Internet Development Company

Coca-Cola is one of the most recognized brands in the world.  Since 1886, the company has been able to stay top of mind when anyone thinks of soda.  That's a huge accomplishment.  I believe that any company would want that type of branding success.  Even though the company has been targeted by other soda companies, Coke has consistently been the brand that consumers think of most.

Choosing a name, logo, and branding message is essential in today's business environment.  It is something that companies and startups should really give a lot of thought to.  You don't want to create branding that goes against your companies goals and objectives.  You want your company's brand to complement your company's mission statement and goals.  You want a clear and consistent message so that your company can stand out from the competition.

There are many resources available to teach entrepreneurs and business people the basics in terms of branding.  Inc Magazine has a section on it's website that features articles that deal directly with the subject.  Check it out here: 
http://www.inc.com/branding

In addition, do a Google search for branding and learn more about this very important aspect of your business.  It could mean the difference between your business' success or failure.

Take charge, and get the education that you need to win!

Yours in success,

Stephen Wicks, CEO / Designer
Stephen Wicks Internet Development Company

Working just for the money is not the way to build a successful life or a successful business.  It takes hard work, time, dedication, and commitment to build a business that will last.  You'll have a better chance at success by doing what you love.

Blog Post
Stephen Wicks, CEO
Stephen Wicks Internet Development Company

Podcasts are a challenging form of marketing as they rely upon building a fan base through content that is both informative and interesting. These are sound recordings, so you don't have the benefit of showing pictures or allowing customers to read something at their leisurely pace. Instead, you and your company must develop an idea within the imagination of your listeners.