Later on, Pharrell wouldn't be outdone so he tweeted Arby's back with a funny tweet of his own:
Kudos to the Arby's social media team for knowing when to comment on a relevant social media trend and become a part of the conversation. Not only did they get their brand in front of thousands quickly but they got a hot celebrity to tweet them back!
We also handle social media accounts for several clients and we've taken some serious notes. The next time an opportunity presents itself we will be right there in the mix.