I often find that business owners are at a lost when it comes to social media marketing. Many of them don't understand that in today's climate, having an up to date social media presence is very important when it comes to impressing potential clients.
There is nothing more lame than going to a business' social media page and seeing that they haven't updated the content in weeks or God forbid, months!
Having a social media account with old content is worst then not having an account at all.
Today, consumers often research companies before doing business with them by Googling them, going to their website, and searching for their social media accounts.
Having an up to date social media account with relevant content shows your potential clients and customers that you are here, relevant, and ready to do business. You're on top of your game. Your clients are looking for reasons to say YES to your business and having an up to date presence helps them say yes instead of "I'm not sure." The customer wants to know that you are up and running and can handle the new business with ease. Having old content makes it look like you're understaffed and over-worked.
If you need help keeping your content up to date there are many social media companies that can assist. Do some research and find a company that is within your budget and that can make your business shine online. Your clients will be at ease and your bottom line will appreciate it also.