Facebook will officially be 10 years old on tomorrow. The social network has become the dominant platform in the social media space. What have we learned about Facebook from a business perspective in these 10 years? Well, here are three important facts:
The Pew Research Center has a new survey where they have studied peoples behaviors in regards to Facebook. It is great information for business owners who are looking to leverage Facebook in their marketing strategy.
There are a few features of Facebook that are a challenge for some business users however. For example, if a business owner creates a Facebook fan page for their business, they will not be able to post a message to all of the people who have liked that page. Facebook uses an algorithm that attempts to determine a person's desire to see any particular post. So, even though you may post a message that you want all of your audience to see, the algorithm may determine that your businesses post is not so important and won't show it to your fan base. Sucks doesn't it? I know. It's annoying, but it's what we have to deal with for right now. Not all social networks operate this way. Social media networks like Twitter for example does not filter it's posts, so if you post to your social network on Twitter, ALL of your followers will be get that post in their feed.
So how do you reach more of your audience on Facebook? Well, Facebook wants you to "purchase" the right to show your posts to more people via advertising. You can "boost" your posts so that more people see it if you ante up a few dollars. Each business has to decide if this is something that they want to do. Personally, I have seen great success from Facebook campaigns so, I'm sold. In fact, be on the lookout for one of my Facebook advertising campaigns coming to a news feed near you soon!
More Information About Facebook Advertising: